Franklin Foer’s World Without Mind is an excellent book. It identifies important problems, ties the problems to their historical precedents, and suggests some reasonable solutions. The book is not complete, or perfect, but in the emerging literature of why and how to curb the power of giant technology companies, this book is a useful introduction, although there is a long way to go from here to there.
Tim Wu’s The Attention Merchants is part history and part social analysis. The history related in The Attention Merchants tells us something we all basically know—that economic forces simultaneously drive businesses to offer us “free” entertainment, while at the same time making our attention to that entertainment a product to be sold to advertisers. Hence the title. And, since everybody likes free stuff, and in a free market, new markets will always be sought and exploited, there is a natural tendency for advertising to intrude into previously private spaces, making the sphere of the truly private ever smaller.