All posts filed under: Technology

The Attention Merchants (Tim Wu)

Tim Wu’s The Attention Merchants is part history and part social analysis. The history related in The Attention Merchants tells us something we all basically know—that economic forces simultaneously drive businesses to offer us “free” entertainment, while at the same time making our attention to that entertainment a product to be sold to advertisers. Hence the title. And, since everybody likes free stuff, and in a free market, new markets will always be sought and exploited, there is a natural tendency for advertising to intrude into previously private spaces, making the sphere of the truly private ever smaller.