Although no author likes to have his book lumped with another, this book is an excellent complement to Tim Wu’s The Attention Merchants. Both books discuss, from different angles, possible practical reactions to the modern dominance of digital toys and tools. Today, when companies such as Facebook and Google are increasingly under fire from across the political spectrum, David Sax’s The Revenge of Analog reminds us of one possible response—not attack (although I am personally all for attacking such companies), but a return to the active use of pre-digital things. He takes us on a persuasive tour of analog offerings, and makes a compelling case for their continued persistence and growth, even if he seems unaware of some of the less socially beneficial results of that trend.
A few weeks ago, I watched a bad movie on Netflix—The Cloverfield Effect. This near-future science fiction film (distantly related to the original Cloverfield, an updated Godzilla-type movie) revolved around a disastrous attempt to generate unlimited energy in space, needed because the entire world was “two years from running out of all energy.” Yes, that’s really as stupid as it sounds. But Meghan O’Sullivan is here to tell us that just as stupid is the idea that we’re running out of fossil fuels, within any time frame that matters. And she is further here to tell us what that means, for our economy, our global position, and for the future stability of the world, both geopolitically and environmentally.
As with Steven Pinker’s earlier The Better Angels of Our Nature, of which this is really an expansion and elucidation, I was frustrated by this book. On the one hand, Pinker is an able thinker and clear writer, free of much of the ideological cant and distortions of vision that today accompany most writing about society (for society is what this book is about), and he is mostly not afraid to follow his reasoning to its conclusions. His data on human progress is voluminous, persuasive, and extremely interesting. On the other hand, Pinker regularly makes gross errors about history, some of little import, but some that undermine the entire thesis of his book—which is that the Enlightenment is the sole cause of the human progress he illustrates.
This book addresses what is, as far as the material comforts of the modern age, the central question of our time—can mankind have it all? The author, Charles Mann, does not answer that question, though I think his answer would be, if forced, “probably yes.” What Mann offers, rather than canned answers, is a refreshingly and relentlessly non-ideological work, comparing two philosophies of human development, embodied in the lives of two men of the twentieth century. The first, Norman Borlaug, engineered the saving of hundreds of millions of lives and won a Nobel Prize. The second, William Vogt, prophesied a global doom whose arrival date has been continuously postponed for fifty years, and then shot himself, whereupon he was forgotten until this book.
The Gunpowder Age succeeds in its lesser goal, which is convincing the reader that the common belief the Chinese only used gunpowder for fireworks is wrong. But it fails in its greater goal, which is convincing the reader that except for a brief period in recent history, China has been the equal of the West in the technology of warfare. And, in the wreckage of its failure, it confirms and reinforces the accurate perception that China has, for a thousand years, been lacking in scientific and cultural innovation. Since a lack of innovation has negative implications for the Chinese future, and by modern Western standards is a negative judgment on Chinese society, this is probably not the effect that the Sinophile author of this book, Tonio Andrade, intended to achieve. Andrade accepts the hard-to-deny contention that warfare drives the progress of military technology. He implicitly accepts the related contention that European progress as a whole, from roughly A.D. 900 on, was driven by the “competing state” paradigm, of which military innovation is an important component. …
Jon Gertner’s The Idea Factory is a mild corrective to the commonly found anguished certainty that America’s days of innovative scientific greatness are behind us. In its exploration of the might and works of Bell Labs, this book reminds us that genius requires the right cultural environment to flourish, and it addresses whether collective or individual genius is the mainspring of scientific advancement. Ultimately, Gertner’s account gives the obvious answer—scientific advancement stands on a three-legged stool, dependent on all of the broader culture, muscular group effort, and heroic individuals. Ayn Rand would not agree, but then, what did she ever actually accomplish? Today’s AT&T is the successor to the business created by Alexander Graham Bell in 1882. Before its breakup in the 1970s, the entire web of companies under the AT&T umbrella was called the “Bell System.” It included various regional telephone companies, later called the “Baby Bells”; Western Electric, which manufactured telephone related equipment; and, crucially for this book and for AT&T, Bell Telephone Laboratories, officially created in 1925. Being a monopoly always offered …
Franklin Foer’s World Without Mind is an excellent book. It identifies important problems, ties the problems to their historical precedents, and suggests some reasonable solutions. The book is not complete, or perfect, but in the emerging literature of why and how to curb the power of giant technology companies, this book is a useful introduction, although there is a long way to go from here to there.
Tim Wu’s The Attention Merchants is part history and part social analysis. The history related in The Attention Merchants tells us something we all basically know—that economic forces simultaneously drive businesses to offer us “free” entertainment, while at the same time making our attention to that entertainment a product to be sold to advertisers. Hence the title. And, since everybody likes free stuff, and in a free market, new markets will always be sought and exploited, there is a natural tendency for advertising to intrude into previously private spaces, making the sphere of the truly private ever smaller.